Today’s technology allows authors to promote their works online through social media platforms. As an author, it is essential that you know about it because social media nowadays play an important role in reaching global audiences.
Marketing Your Book on Facebook
Marketing your book on Facebook can be a great way to get more readers and build a community.
You’ve probably seen this before: an author posts their latest book cover on Facebook with a caption that says “I’m excited to share my new novel!” and they get one like. This is not the kind of engagement you want when marketing your book on Facebook. You want readers to be eagerly anticipating your next release, not just passively scrolling past it.
Here are some tips for marketing your book on Facebook:
-Create a custom cover photo for the page
-Create an event for the release date
-Add links to purchase the book in both text and images (a good place to do this is in the post)
-Promote other authors or books that are related to yours
Promote Your Book On Pinterest
Pinterest is one of the most popular social media sites that have the potential to drive significant traffic to your book sales.
The best way to promote your book on Pinterest is by using high-quality images that will catch people’s attention. You should also create a board for your book and pin interesting articles, quotes, and pictures related to the topic of your book.
Advertise Your Books on TikTok
Tiktok is a global platform that covers a huge area of the audience daily because of entertainment. Marketing in TikTok is not easy, but it is definitely worth it. Most important when promoting your book is to have a great quality video and well-thought-out content because people tend to ignore boring content.
Followers are not important because you have a different goal in mind that you want to fulfill, and followers will definitely come along the way.
Things to remember in social media platforms is that every little detail will have a significant impact on your marketing and promotion.
